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Tata Sky selects Cloudera data hub to understand viewing habits

MUMBAI: Direct-to-home (DTH) operator Tata Sky has selected Cloudera, enterprise analytic data management powered by Apache Hadoop, to support its big data initiative in order to gain deeper insights from customer data.

Cloudera will provide Tata Sky with an enterprise data hub (EDH) to process and scale its analysis of customer data.

The DTH player will use the Cloudera enterprise data hub to understand the viewing habits of customers and enhance the viewer’s experience.

“Being the fastest growing DTH providers in India today, Tata Sky needs an infrastructure that will help us scale our data collection, processing, and analysis efforts so we can continue improving the customer experience,” said Tata Sky chief information officer Ravishankar N.

“Implementing an enterprise data hub from Cloudera will allow us to capitalise on the data we collect and cement our position as India’s preferred DTH provider,” he added.

“This significant customer win demonstrates our growing traction in India, while further cementing Cloudera’s platform as the platform of choice for communications providers looking to gain a 360-degree view of their businesses in order to further improve customer satisfaction and drive profit maximisation,” said Cloudera data evangelist Amy O’Connor.

“We’re excited to see the business impacts that Tata Sky will realise from using Cloudera’s platform and the new avenues that the company will explore with our technology.”