20 Oct 2017
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Tata Elxsi partners MStar for next-gen STB software solutions

MUMBAI: Tata Elxsi, a global design and technology service leader in the broadcast industry, is providing comprehensive suite of software solutions for chip-maker M-Star Semiconductor’s System-on-a-Chip (SoC) targeted at STBs.

Communication service providers, multi-system operators (MSOs) and OEMs are expected to gain from the partnership. As part of this partnership, Tata Elxsi’s ‘RDK Prime’ suite is made available on MStar STB chipset products. The suite is optimised to exploit the functionality for next-generation application demands from end consumers.

Tata Elxsi’s ‘Prime’ is a software suite that is available on leading and popular middleware including Android TV and RDK. It also includes new digital media components with an integrated app-store, built-in analytics components, OTT media players, Cloud EPG, Cloud DVR, CAS and IoT agents.

The ‘RDK Prime’ version, bundled with an HTML5 application framework, RDK specific backend servers and a set of pre-developed TV applications, enables operators to reduce the time to roll out next-generation TV and interactive services based on RDK. The platform-optimised, multi-screen-capable solution comes with a customisable user interface, addressing the needs of MSOs and service providers.

“Tata Elxsi’s partnership with MStar platform helps operators launch new services faster at the same time, keeping the solutions future-proof. Added to it is the best-in-class customer experience provided at the platform and software levels. We expect this partnership to propel the adoption of new IP-based technologies at a much more rapid pace,” said Tata Elxsi VP of broadcast business Sreekumar KP.

Tata Elxsi partners leading middleware, CAS and silicon/platform vendors for ensuring seamless system integration and deployment, backed by 25+ years of experience on industry standards such as DVB, MHP, MHEG and OCAP.