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Tata Communications to facilitate Irish TV’s US foray

MUMBAI: Irish TV, Ireland’s first-ever international TV channel, has selected Tata Communications to bring its content directly to North American viewers.

Using Tata Communications’ Media Ecosystem platform, Irish TV will provide a rich content experience and on-the-go access to 40 million Irish residents in the US with international expansion plans to other regions in the near future.

“We needed a global network that was flexible, reliable and would deliver a seamless, high-quality experience to our audiences. We’re excited to partner Tata Communications to launch this new distribution capability and open up greater possibilities to the services we can provide in the future,” Irish TV founder and CEO Pierce O’Reilly.

Irish TV will leverage Tata Communications’ end-to-end managed over-the-top (OTT), playout services and connectivity to deliver content in an intuitive app format. This will make the network’s unique mix of local and Irish productions available to North American viewers across multiple formats such as iOS devices, Android, Roku, Amazon Fire TV, Google Chromecast, Apple TV and smart TVs.

Viewers will be able to access exclusive local content from every county in Ireland and Irish communities across the UK and the US.

The Tata Communications Media Ecosystem combines traditional video contribution services with IP-based connectivity to create a flexible and innovative global media platform.

The ecosystem enables seamless global transport and management of content as a cloud-based managed service and supports global media distribution requirements, OTT and mobility applications.

“By harnessing the power of our Media Ecosystem, Irish TV will be ideally positioned to reach the vibrant market of Irish nationals and Irish Americans living in the US,” said Tata Communications CEO growth ventures and service provider group Rangu Salgame. “Our unparalleled OTT platform and video distribution capabilities, underpinned by our global fibre network, enable Irish TV to bring its new audiences the best viewing experiences, anytime, anywhere, on the device of their choice.”

Irish TV has a plethora of content revolving around Irish culture, creating national and local content in all 32 counties in Ireland, and in Irish communities abroad in London and Manchester with rapid expansion across the US in New York, New Jersey, Boston, Philadelphia, Chicago, Washington DC, Austin, Los Angeles‎, and more.