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Tablets with mobile broadband subscriptions using 3G and 4G LTE to reach nearly 250 mn in 2018

MUMBAI: Tablets with mobile broadband subscriptions using 3G and 4G LTE will grow more than five times in the next five years to reach nearly 250 million in 2018 at a global level, according to the Strategy Analytics Wireless Operator Strategies (WOS) service report on ‘Global Active Mobile Broadband Tablet Subscription Forecast: 2010-2018’.

Key Strategy Analytics predictions for the mobile broadband tablet market are:

  • 247 million tablet subscriptions by 2018, up from 45 million in 2013
  • Biggest growth is in LTE: LTE will account for 92.4 per cent of all tablet subscriptions by the end of 2018, overtaking 3G
  • US wireless market growth: the US will add 50 million tablet subscriptions in the next five years; Verizon Wireless, Sprint and AT&T combined added nearly 1.5 million tablet subscriptions in Q1 2014.
  • Revenue and data traffic impact: Tablets will contribute $26 billion to operator service revenues and generate over five million terabytes of mobile data traffic in 2018.

Executive Director, Wireless Operator Strategies Phil Kendall commented, “In emerging markets, operators are seeing some success using their own-branded tablets to drive up the total addressable market for 3G / 4G tablets. We are also seeing more ‘comes with data’ models where device purchase includes a free monthly data allowance, such as HP’s DataPass”

Director, wireless operator strategies Susan Welsh de Grimaldo said, “In markets with high wireless penetration rates, operators are driving tablet connections through use of shared data plans and add-on plans to encourage their existing phone user base to add a tablet to their account. For example, in the US, both Verizon Wireless and Sprint reported tablet net additions of over 500,000 in the first quarter this year.”