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Star Sports, Twitter partner to launch instant sports replays
MUMBAI: Star Sports and Twitter have tied up with TenTenTen Digital Products to launch a new real-time interactive experience on Twitter called ‘Tweeplay’, which will enable sports fans to watch replays of major sporting events by just sending a tweet.
Tweeplay will be available on Twitter during the IPL playoff matches right up to the final on 1 June.
To access instant replays, fans will be required to follow these four steps:
Step 1: Twitter users tweet ‘@StarSportsIndia #StarSportsTweeplay Help’.
Step 2: They will receive a reply with an appropriate set of commands that they can use to request specific highlight videos of the match.
Step 3: They can then tweet with the specific command and receive a real-time reply from @StarSportsIndia with the highlight video, e.g. @StarSportsIndia #StarSportsTweeplay Dhoni 6.
Step 4: Watch the video right within their Tweet and Twitter timeline.
Star India head of digital business Ajit Mohan said, “Star Sports has always striven to innovate on digital and we are excited to partner with Twitter to debut this one-of-a-kind offering which empowers fans to pick and watch sports moments of their choice. This is an experiment and could potentially be a path-breaking accompaniment to the Starsports.com experience. We have had more than 50 million visits on the IPL to date, and introducing this innovation at the playoffs is a great way to sign off on the tournament.”
Twitter India head of sports Aneesh Madani said, “As a platform for live, public conversations, Twitter and sports have always been a great fit. Our goal is to reach and delight all sports fans in India by bringing them closer to their game of choice and re-live the best moments of the match. We applaud Starsports.com and TenTenTen for this breakthrough initiative of near real-time interactivity on the platform.”
TenTenTen MD and CEO Ramesh Srivats said, “Tweeplay is a unique way to offer snack-sized content on demand on Twitter. We are very excited about launching it with Starsports.com during the Pepsi IPL playoffs and hope that a never-seen-in-the-world-before service like Tweeplay will help drive online buzz and content consumption.”