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Star Plus uses YouTube 360 feature for ‘Dance +

MUMBAI: Star Plus used the YouTube 360 feature as part of the launch campaign for its new dance reality property Dance +.

Star Plus launched Dance+ this Sunday and as a part of the launch campaign the channel gave viewers an immersive experience into the Dance+ stage and performances using the YouTube 360 feature.

YouTube 360 serves up videos that give viewers a complete 360 view of the content simply by moving and rotating the device on which the video is being viewed.

For the first time in India, a brand used the YouTube 360 feature to showcase video content to connect with their audience. The one minute long video showcased some of the Dance+ performances in 360 giving viewers a chance to see the entire set, stage, audiences and super judge Remo D Souza by a simple rotation of their mobile device.

A Star spokesperson said, “At Star Plus we take pride in being ahead of the curve in all our marketing endeavours. We felt this was a great innovation in the digital space and wanted to be the first to use this to bring alive the superlative experience of Dance + for our viewers.”

The channel claims that the video garnered over half a million views within a few hours of launch prompting viewers to actively share it on social media.

The Dance+ 360 video also featured on YouTube’s 360° Global Channel for the most popular and compelling virtual reality videos among the likes of Star Wars and Nike.

Dance + airs at 8 pm, every Sunday on Star Plus.