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SonyLiv taps CleverTap to get real-time insights

MUMBAI: Sony Pictures Networks India (SPNI) has selected analytics and engagement technology provider CleverTap for real-time behavioral data and user insights for its SonyLIV video-on-demand service.

Sony will leverage CleverTap to gain greater understanding of their users while improving their ability to segment, engage and track them throughout the user life cycle.

CleverTap’s combination of analytics and engagement tools offer developers and marketers like SonyLIV a powerful solution for designing and implementing timely, personalised and impactful growth strategies.

The platform’s capabilities for real-time analytics and segmentation along with multi-channel messaging, A/B testing and personalisation support the application of data-based insights to drive stronger and more valuable long-term customer relationships.

“The proliferation of mobile and web apps in the digital world leads to confusion, and it’s getting increasingly difficult for developers to rise above the noise. A few years ago, just building an app was enough to capture user attention. Now it’s only the first step,” said CleverTap CEO Sunil Thomas. “Today, developers need in-depth understanding of their users along with relevant and actionable insights to even begin achieving their business objectives. In other words, the better you understand your customer, the better you can serve them.”

“Having analytics and engagement within the same platform is critical to our customer acquisition and retention strategy. CleverTap’s advanced segmentation engine allows us to track, analyze and target the right customers in real-time and send timely, contextual messages using their powerful Live User Segments feature. The platform’s powerful campaign management tool has also enabled us to lift engagement, and its robust technology offers us complete confidence that CleverTap can scale with us as we achieve exponential user growth,” said SPNI EVP and head of digital business Uday Sodhi.

CleverTap has offices in San Francisco, New York, LA, Mumbai and Bangalore.