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Sony Liv inks strategic content deal with Web Talkies

MUMBAI: Digital entertainment platform Sony Liv has announced a strategic content partnership with Web Talkies.

As a result of this association, seven Web Talkies original series, namely ‘CM CM Hota Hai’, ‘Maid in India’ (Seasons 1 & 2), ‘Current 440 Volts’, ‘Gang of Big Boys’, ‘Border Border’, ‘Samadhan Ki Samasya’ and ‘Mushaira Unplugged’, will now be available on Sony Liv’s web and mobile platforms.

Sony Liv EVP and head of digital business Uday Sodhi said, “Having pioneered and popularised the concept of original entertainment in India, we wanted to go a step further and curate the best of original content from across the country on our platform. Our partnership with Web Talkies is yet another step in that direction to offer high-quality entertainment to our esteemed viewers. Through our strategic partnerships as well as our own offerings, we have created the biggest repository of premium original content in the country. Complete entertainment offerings across genres of content is our intent and this partnership is a progression in that direction.”

This association comes close on the heels of Sony Liv’s recent partnerships with several leading Indian original content creators such as Pocket Aces, Arre and One Digital. The platform also creates its original content and recently launched its first Gujarati web series ‘Kacho Papad Pako Papad’.

On the association, Web Talkies chairman and MD Virendra Shahaney stated, “Our partnership with Sony Liv gives our content a great platform and we are sure that this milestone will be crucial in making Web Talkies content the most watched digital content in India.”

Web Talkies’ original web series ‘Current 440 Volts’, ‘Gang of Big Boys’, ‘Border Border’, Samadhan Ki Samasya’ and ‘Mushaira Unplugged’ have received an impressive response from viewers, thanks to their quirky takes, witty dialogues and humour. Web Talkies has also done content partnership with several other OTT platforms such as nexGTv.