Live Post
JD(U) under Nitish decides to become part of NDA, denies split in party
Customs arrests Air India cabin crew for smuggling ganja
Government, RBI in talks to shore up PSU bank capital
Bihar flood toll mounts to 153, 17 districts affected
IndiGo cancels 84 flights over engine issues
Trai gets tough on call drops; slaps penalty of upto Rs 10 lakh
Yogi Adityanath targets 'Yuvraj' Rahul Gandhi: 'Will not permit Gorakhpur to become picnic spot'
Shivraj to lead BJP in 2018 election: Amit Shah

Sky invests $10 mn in Boston-based DataXu

MUMBAI: European pay TV operator Sky continues to make acquisitions in technology companies. The company just announced its $10 million investment in Boston-based DataXu, a provider of programmatic advertising analytics software.

“This investment will help us develop a deeper understanding of programmatic advertising, and play our part in shaping the market as it progresses,” said Sky Media deputy MD Jamie West. “Combining Sky’s knowledge, experience and innovation in advertising with DataXu’s programmatic marketing expertise will provide exciting opportunities for both businesses, and most importantly, for Sky’s advertising partners.”

Founded in 2009, DataXu teams up with advertisers and media agencies to help them engage more efficiently and effectively with consumers across multiple devices and formats. It services clients such as Bose, Lexus, Ford , 3M, Mercedes-Benz, Vodafone and UnityMedia.

Sky said its ad sales unit, Sky Media, will work with DataXu to “explore new opportunities”, including extending the reach of Sky Media’s Sky AdVance product. In 2014, Sky Media launched Sky AdSmart, a product targeted at niche and smaller brands.

Sky has made a spate of investments in OTT and streaming companies such as TV4 Entertainment, Pluto TV, Roku, Whistle Sports, and VR content startup Jaunt.