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Scat India 2015 spotlights DAS Phase III

MUMBAI: The 24th edition of the television tradeshow Scat India, which is running from 5 to 7 November at the World Trade Centre in South Mumbai, is focusing on digital addressable system (DAS) Phase III.

According to Scat Magazine editor, publisher Dinyar Contractor, this is because the event is happening on the eve of the sunset of third phase of digitisation. “This is the largest phase of the DAS rollout. It will cover 36 million homes, which is more than the first two phases put together,” he said.

scat2015_techlogo200 companies occupying 150 stalls will exhibit at this year’s Scat India. One company exhibiting is Bydesign India, which is offering a conditional access system (CAS) used in set-top boxes (STB) at cheaper rates than what international companies are offering. The product is being offered only for Indian STB manufacturers to give the domestic industry a fill-up. The company, Contractor added, does similar work for the banking industry.

Another exhibitor is NXT Digital, which is offering a DAS solution from satellite including infrastructure and call centres. It is targeting Phase III operators.

Middle East broadcaster Al Jazeera will once again be present at the show. Contractor said that last year the broadcaster was happy about enquiries from cable operators.

Scat India will also feature 23 Chinese companies. They will offer equipment for both digital TV and broadband. Contractor added that operators find broadband more convenient as it is just a case of buying bandwidth. With cable TV, on the contrary, content has to be negotiated by operators with single vendors.

Like last year, Scat India 2015 is being co-organised with Alliance Broadcast Vision, which has offices in markets like China and Japan. The company offers solutions for digital TV like headends, STBs and CAS solutions.

“They are a repeat customer. They see value in Scat like other customers. We were sold out two months in advance as exhibitors have seen an excellent response in the past. We had 17,200 visitors last year and this year we could see more visitors as the focus is on Phase III. There are more operators in that phase as that market is fragmented,” Contractor explained.