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Salil Kapoor to join Hooq as MD, India operations

MUMBAI: Asian video-on-demand (VoD) service Hooq has appointed former Dish TV India COO Salil Kapoor as the managing director of its India operations.

Hooq will be leveraging Kapoor’s vast experience spanning over 25 years in different industries to position itself as the largest OTT video service in the region.

SalilKapoor“It is an exciting opportunity for me to be associated with Hooq and lead its India operations since this is clearly the future of entertainment. A developing country with an interesting demographic mix, India offers several opportunities for technologies like cable, DTH and on-demand services like Hooq to co-exist. With growing interest in enjoying an uninterrupted viewing experience and internet penetration on the upswing, more and more time-stressed viewers prefer enjoying their daily dose of entertainment at their convenience. The freedom of enjoying premium content from anywhere and at any time clubbed with better internet connectivity and growing smartphone penetration will drive the subscriber growth for Hooq. I look forward to taking the Hooq brand philosophy to the next level,” Kapoor said in a statement.

Prior to Hooq, Salil was the COO at Dish TV for over seven years, responsible for driving overall growth of the business, and played a pivotal role in making Dish TV a leader among all DTH players with highest gross subscriber base. He was also associated with LG as the business head for the air conditioning division.

Further, he was promoted to the role of CMO at LG where he drove international sports partnerships and retail expansion of branded stores. After LG, he joined Microsoft as its consumer marketing lead and then went on to become the group product head of the home appliances division at Samsung turning around the appliances business there. His other interests include mentoring start-ups, which also motivated him to join both LG and Dish TV at a very early stage.

A joint venture by Singtel, Sony Pictures Television and Warner Bros, Hooq delivers over 30,000 hours of Hollywood and Bollywood blockbusters along with popular regional and local programmes to customers anytime, anywhere by enabling them to stream and download their favourite shows on their device or platform of choice.