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RTL Group creates a digital hub to develop multi-channel networks
MUMBAI: European media company RTL Group has announced the creation of the RTL Digital Hub, a dedicated team that will develop the Group’s investments in the areas of multi-channel networks (MCNs) and digital advertising sales, in particular BroadbandTV, StyleHaul, SpotXchange and Clypd.
The RTL Digital Hub will maximise the value of this complementary portfolio of digital video businesses to further strengthen RTL Group’s leadership position in a high growth market. The RTL Digital Hub team will manage RTL Group’s portfolio of digital acquisitions and provide support for their further international expansion.
In line with RTL Group’s decentralised organisation, the CEOs of BroadbandTV, StyleHaul and SpotXchange will continue to have full responsibility for their operations. The RTL Digital Hub will foster external partnerships, synergies with RTL Group’s broadcasters, its global production arm Fremantle Media, and with other divisions of Bertelsmann.
In addition, the RTL Digital Hub will scan the market for further investments in the online video space. The team will be led, from the US and Europe, by Marcel Reichart as RTL Digital Hub executive VP, in addition to his current role at Bertelsmann. Reichart will execute this mission under the supervision of RTL Group’s Co-CEOs Anke Schäferkordt and Guillaume de Posch.
RTL Group currently generates more than seven billion online video views per month, with leading positions in key verticals addressing young audiences such as women’s lifestyle and fashion (StyleHaul), gaming (TGN from BroadbandTV), music (Opposition and Wimsic from BroadbandTV) and kids (Hoopla Kidz from YoBoHo/BroadbandTV). This reach makes RTL Group the number two player in the YouTube ecosystem.
RTL Group’s MCNs serve a combined base of 42,000 content creators which include famous YouTube stars and social influencers such as Zoella (StyleHaul), Fernanfloo (BroadbandTV) and El Rubius (Divimove) as well as many consumer brands and content owners with their marketing and technology solutions.