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Reuters launches mobile TV news service
MUMBAI: International news agency Reuters has launched a mobile TV news service. Reuters TV is aimed at a growing segment of informed, mobile, and globally engaged consumers in their 30s and 40s who value authentic video storytelling and are too busy to watch traditional TV news.
Delivered via iPhone app, Reuters TV defines a new category of TV news by offering curated but personalised news coverage that is available anywhere and on-demand. Reuters TV for iPhone is exclusively available on the App Store.
“The way we consume TV and hear about news has changed. Reuters TV is news for the Netflix age: it’s individually relevant, on-demand, and up-to date. It’s ideal for viewing during your daily commute,” said Reuters TV MD Isaac Showman.
Designed to meet the varied demands of mobile viewers, Reuters TV offers two unique services: Reuters Now, an algorithmically assembled but editorially curated news programme, and live feeds with real-time coverage.
Editorial content within Reuters TV is produced exclusively for the service and draws upon the agency’s 2,500 journalists in over 160 countries. To deliver the service’s variable programme lengths, all content is produced in multiple versions and organised by editorial teams in London, Hong Kong, New York and Washington DC, providing 24/7 coverage for viewers.
Reuters TV content will be more immediate than traditional TV news, with a focus on telling stories from capitals, money centres and conflict zones around the world and delivering insights and analysis from Reuters’ journalists as stories unfold.
“This is a radically new way of presenting news straight to consumers,” said Reuters TV Executive Editor Dan Colarusso. “Reuters TV will be fast when it needs to be fast, deep when viewers want depth, but most importantly, it will be news that’s authentic, coming straight from the source and journalists on the ground.”
Reuters TV for iPhone is available exclusively on the App Store in the US and UK. At launch, users can access a free 30-day preview of the service, with ongoing access charged at $1.99/£1.49 per month via in-app subscription. Reuters TV app will also contain limited, premium advertising.