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Red Chillies Entertainments partners WD for ‘Happy New Year’

MUMBAI: Shah Rukh Khan’s production company Red Chillies Entertainments has partnered with WD, a Western Digital company, for its upcoming film ‘Happy New Year’.

WD has provided the production house with some of its key storage products for the on-spot storage of shoot footage and in its studio for editing, post-production, and storing special effects. As WD becomes the Digital Storage Partner for ‘Happy New Year’, its products will also be featured in the narrative of the movie.

“We are delighted to partner with Red Chillies. Our products provide high capacity, come with dependable safety features and cater to the intense workload requirements of a movie production house. WD ensured that the production team at ‘Happy New Year’ had access to reliable and blazing-fast storage devices to experience stress-free digital storage while making the movie,” said WD director – India & South Asia Subroto Das.

“Modern movie-making techniques require storage solutions that provide capacity, durability, reliability and speed. While the camera used for shooting a movie is important, the device used to store the movie footage is also important. It is impossible to produce a visually appealing and technologically advanced movie if either of these factors is missing from the storage mix. We have used WD’s range of external and component drives for on-spot secure storage of the movie, and also to complete the post-production work and create breath-taking graphics. The spectacular results of this will be there for all to see once ‘Happy New Year’ releases,” said Red Chillies Entertainments CEO Venky Mysore.

WD provides a wide range of external and internal hard drives that suit varying requirements of today’s consumers.

For HD video editors and creative professionals, WD offers My Book Thunderbolt Duo, a dual-drive storage system featuring Thunderbolt technology. My Book Thunderbolt Duo delivers requisite speed for multi-tasking while editing HD video, 3D rendering and completing other graphics-intensive projects.

For on-spot storage, WD’s portable RAID storage device My Passport Pro offers Thunderbolt speed, shock tolerance, long-term reliability and is designed for any on-the-go workflow.