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Qyuki partners Seher Bedi to launch online food show
MUMBAI: Multiplatform media company Qyuki has partnered Seher Bedi to launch ‘Time Out’, an online food show under the Starrin’ banner.
Starrin’ is a new digital video network catering to a target audience of 6-to-18-year-old audiences across the world. It will launch a series of shows tailor made for each segment.
‘Time Out’, the first show in the Starrin’ line-up, is also a global first cooking series to be hosted by a 3-year-old Daria who along with her mother Tina will take viewers on a culinary journey that will not only be a treat to all foodies but also to parents who want to expose their kids to wholesome entertainment online.
The mother-daughter duo will provide a refreshing twist to the series with their quirky and fun banter while they cook up and share scrumptious recipes for their viewers. Each episode will also have a beautifully designed photo postcard of the recipe that can be saved on the phone to try out later.
With a total of 24 episodes already shot and ready, the first episode is scheduled for launch on 20 July and will run as a weekly format thereafter on the YouTube channel “Starrin”.
Speaking on the launch of the series, creator Seher Bedi said, “The show is a celebration of a mother and daughters’ bond, sprinkled with chocolate mousse and mango smoothies and everything else in between the yummy spectrum, catering to a wide array of audience of 6 years and above. The recipes that will be showcased are Daria’s favourites and hence the audience can expect some utterly delicious treats that every kid on the block will devour in a minute.”
Qyuki Network head Sagar Gokhale said, “The internet is starved of good wholesome entertainment that kids and parents can enjoy together and not only be entertained but also informed. We hope in ‘Time Out’ Daria provides a great bonding source for parents and children the world over.”