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Priyanka Chopra most sensational celeb; Kapil Sharma only TV artist in Intel Security survey
MUMBAI: Bollywood star Priyanka Chopra replaced Alia Bhatt as Intel Security’s ‘Most Sensational Celebrity to search for online’ in 2015. Intel Security has researched popular culture’s most famous people to reveal the riskiest personalities on the web in the 2015 edition of the ‘Most Sensational Celebrities’ (MSC) study.
The annual study by Intel highlights co-relation between searches for upcoming movies and potential online risks.
The study mentions that cybercriminals keep a lookout for ways to take advantage of consumer interest around popular culture events including award shows, TV show premieres, film music launches, celebrity breakups and more. Intel Security research found that this year almost 11.47 per cent of all links generated while evaluating the top ten celebrity names (coupled with search terms ‘Torrent’, ‘HD Download’ and ‘Free MP4’) led to malware-ridden or suspicious sites.
Intel Security group head India engineering centre Venkat Krishnapur said, “Cybercriminals capitalise on consumer interest around popular culture by luring unsuspecting consumers to risky sites to steal sensitive personal data. At Intel Security, our endeavour is to educate and empower consumers to stay safe online. For the ninth consecutive year, our initiative highlights the problem of risky websites.”
The study uses McAfee WebAdvisor, using SiteAdvisor site ratings to determine which sites are risky to search when attached to celebrity names on the internet and calculates the overall risk percentage.
Likewise, the top 10 celebrities from this year’s study with the highest percentages of risk in Indian cyberspace are Chopra with 15.56 per cent, followed by Shraddha Kapoor (12.92%) and Kapil Sharma (12.22%).
Fourth on the list was Jacqueline Fernandez with 11.94 per cent, followed by Kangana Ranaut with 11.11 per cent and Hrithik Roshan with 10.97 per cent.
At the seventh spot was a tie between Deepika Padukone, Sunny Leone and Emraan Hashmi, each of whom had a risk percentage of 10.69.
In the eighth spot was Alia Bhatt with 10.42 per cent, followed by Aamir Khan with 10.28 per cent. Rounding off the top 10 was Kareena Kapoor with a risk percentage of 10.14 per cent.
Intel mentioned that women outnumbered men in being potentially risky targets online with only four male celebrities making it to the top 10 list this year.