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Prime Focus Technologies bags two awards at 2016 CMO Asia Awards

MUMBAI: Prime Focus Technologies (PFT) has been honoured with two awards at the 2016 CMO Asia National Awards for Marketing Excellence.

PFT VP and head of global marketing and communications T Shobhana was awarded Marketing Professional of the Year.

PFT’s high profile ‘Be Bold, Take the Leap’ campaign, launched at NAB 2016, received the Marketing Campaign of the Year award.

Since joining PFT in 2013, Shobhana has led the company’s strategic marketing function, driving successful marketing campaigns globally and positioning PFT as a technology leader in the media and entertainment industry.

The jury credited Shobhana with building cohesive marketing programs at PFT and showing the power of strategic marketing in driving sales goals. Her willingness to adopt global best practices in marketing and communications and tailor them to suit the media and entertainment industry as well as PFT’s goals, were found to be instrumental in PFT’s successes in the marketplace.

“Under Shobhana’s leadership, PFT has built a compelling and trusted B2B brand from scratch in the last three years, through strategic out-of-the-box thinking, innovative storytelling and excellent execution on the ground. We would not have covered so much ground in so little time, without her all round leadership,” Prime Focus Technologies founder & CEO Ramki Sankaranarayanan said.

“After the ‘Digital Next Realities’ campaign last year, the ‘Be Bold, Take the Leap’ campaign has helped PFT reinforce its credentials once again, as a powerful brand with transformational thinking. The conversations we have with our customers now are on at completely different level. We are seen as a strategic partner who can help them face industry challenges and come out victoriously. This is a good place to be in,” Sankaranarayanan added.