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Pocket Aces enters China, inks content deal with WebTVAsia
MUMBAI: Pocket Aces, a digital entertainment company which run channels such as FilterCopy, Dice Media and Gobble, is expanding its reach in the international market.
The Mumbai-based digital company has partnered with Asian digital media firm WebTVAsia to make its content available in the Chinese markets.
With this deal, Pocket Aces becomes the first Indian digital content creator to be available on one of China’s biggest websites, Youku Tudou, which is owned by e-commerce giant Alibaba.
WebTVAsia is YouTube certified multi-channel network and one of the three global partners for Youku Tudou which sources short-form content across the world for the host platform.
Initially, Pocket Aces is planning to provide only short form content from Filter copy (webseries) and Gobble (food videos) to Youku Tudou dedicated section along with the localised subtitles. Through this deal, WebTVAsia will manage the marketing and promotional activities for Pocket Aces in China.
The partnership is based on a 50-50 revenue share agreement and will expand to other markets the in near future. Pocket Aces co-founder Aditi Shrivastava said, “Our aim is to spread our content globally and this is our first step towards it. China is full of exciting opportunities and Youku Tudou is one of the biggest digital platforms of China. It has over 500 million monthly active users and we are confident that our content will connect with Chinese audience. We are starting by syndicating with short format and then eventually we will look into long formats. We are also in talks with global media companies in other countries for partnership possibilities.”
Pocket Aces might also consider distributing WebTVAsia content in India as well, Shrivastava added.
Apart from this partnership, Pocket Aces is planning to launch four web series this year. The digital platform will launch a web series titled ‘What The Folks’ in August. The web series will be based on the relationship between in-laws.
Pocket Aces is also planning to bring the second season of its popular web series ‘Little Things’ towards the end of the year.