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PNC Digital collaborates with Only Much Louder

MUMBAI: PNC Digital, a subsidiary of Pritish Nandy Communications Ltd, has collaborated with live event and music group management company Only Much Louder (OML) to allow exclusive online live access for Ogle subscribers to the music event Bacardi NH7 Weekender 2014.

Through this partnership, global subscribers of Ogle, PNC Digital’s proprietary streaming platform, can now watch Bacardi NH7 Weekender, live on-demand. The three-day multi-artist music festival will be held in Delhi, Bangalore, Kolkata and Pune this November.

Ogle global subscribers are free to choose whichever artistes they wish to see and watch them perform on devices of their choice. The exclusive collaboration between Ogle and OML will widen the range of entertainment available on Ogle.

PNC Digital chairman Pritish Nandy said, “This is the beginning of change. Viewers can now watch whatever they want, wherever and whenever they want. The power is shifting from those who deliver entertainment to those who view it. That is the future.”

OML CEO Vijay Nair said, “We are excited about partnering with Ogle and providing our fans a chance to watch some of the properties we have built and content we have produced through this platform. Ogle’s bouquet of content is quite exciting and we feel that the service is a natural fit for the content we create.”

Ogle CEO Harshawardhan Sabale added, “Ogle has been built ground up to become the digital platform of choice for viewers who are not interested in being slaves to entertainment intermediaries. Our partnership with OML will provide our subscribers access to some of the best local content and bleeding edge digital interaction technology which, till now, was out of reach of most Indian consumers given the sub-optimal data networks in India.”