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Playout automation & channel-in-a-box market to touch $17.46 bn by 2020: Study

MUMBAI: The playout automation and channel-in-a-box market is expected to reach $17.46 billion by 2020, growing at a CAGR for five years from 2015.

Increased need for improved channel presentation, ease of operations, reduced cost of ownership, and fierce entry of small and medium-sized businesses (SMBs) in the broadcasting industry are driving the growth of the global playout automation and channel-in-a-box market, said a new market research report.

The report, ‘Playout Automation & Channel-in-a-Box Market by End User (International Broadcasters, National Broadcasters), by Channel Application (News, Sports, Entertainment, Cartoons & Lifestyle), by Region – Analysis & forecast to 2020, is published by Markets and Markets.

Advanced playout solutions, high level of customisation and integration play a key role in the playout automation and channel-in-a-box market.

The concept of playout automation and channel-in-a-box is gaining immense popularity, which is mainly driven by their extended applications in radio and television.

Advancements in playout solutions, high level of customisation, and easy integration with existing infrastructure have propelled the overall demand of playout automation & channel-in-a-box systems. However, the choice of either of the technologies solely depends on the requirements of individual broadcaster. An appropriate playout solution enables broadcasters to formulate a strong business model, whether it is adopted by large enterprises seeking to expand their reach or by a very small outfit looking forward to launch a niche channel.

Europe has emerged as the leading region in terms of early adoption of playout automation & channel-in-a-box solutions.

The Europe playout automation and channel-in-a-box market is mainly driven by the need to provide viewers content of their choice without much hassle. Moreover, this region constitutes a large number of international as well as national broadcasters, strategically shifting focus to reduce the playout cost without hampering the quality of output.

Advancements in playout techniques have shifted the focus of broadcasters from conventional ways of playout to latest solutions that are cost-effective and do not involve huge manpower, infrastructure, and complex integration of different devices. This has further helped broadcasters in error handling, improving quality of results, simplifying processes, and eliminating redundancy.

Major players operating in the playout automation and channel-in-a-box market include Harmonic, Pebble Beach Systems, Grass Valley USA LLC, and Snell Limited, among others.