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Outbrain signs up more Indian publishers, renews partnership with Network18

MUMBAI: Leading Indian publishers like Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes have joined content discovery platform Outbrain. The platform has also renewed its partnership with Network18.

India continues to be one of the company’s fastest growing markets and Outbrain already counts The Times of India, The Hindu and ESPNcricinfo within its network of premium publications.

Network18 VP & head of mobile business Kavi Madan said, “Outbrain is constantly innovating its product and services to provide something truly valuable to online publishers. We decided to renew our partnership with them because over time they have provided the highest quality recommendations and best monetisation across desktop, mobile and apps for Network18.”

“Outbrain has been an integral part in helping us figure out how to drive engagement with our audiences, as well as supporting our efforts to improve personalisation,” said Indian Express head of product Vikas Handu. “This isn’t just about that widget that you see at the bottom of an article. Through the Outbrain Engage solution, we are able to serve the best of our content to all kinds of audiences and deliver what users crave – the best content recommendations.”

ScoopWhoop co-founder & COO Rishi Pratim Mukherjee said, “We looked at various options and chose to work with Outbrain because of their focus on audience experience and their ability to deliver the most personalised content recommendations. Moreover, their guided personalisation platform gives us the opportunity to maximise engagement and provides us key insights and analytics to further inform us about our core digital audience.”

Outbrain serves over 200 billion recommendations per month to consumers in over 150 countries. It has partnered with marketers and publishers in over 55 countries and powers the personalised content recommendations across a network of premium publishers including The Times of India, The Hindu, ESPNCricInfo, AsiaOne, Channel NewsAsia, South China Morning Post, CNN, Fox News, The Guardian, Time Inc and Le Monde.