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Oscar De La Hoya, FilmOn TV Networks create two new boxing channels

MUMBAI: Two new boxing channels are coming to the streaming TV service FilmOn TV Networks, thanks to a new partnership announced by Golden Boy Promotions chairman, CEO Oscar De La Hoya and FilmOn TV Networks CEO Alki David.

Both channels will go live at the end of January and will be free as part of filmon.com’s ad-supported OTT service.

220px-Oscar_De_La_Hoya,_Feb_2011Ten-time world champion De La Hoya’s classic fights will air on the Golden Boy Channel, while Golden Boy Promotions’ wildly popular monthly boxing series LA FIGHT CLUB will live stream its bi-weekly fights on The Ring, with the first kicking off at 5:30 PST on 29 January.

“Past, present or future, Golden Boy Promotions has, is and always will be about pitting the best against the best. “This new partnership with FilmOn will only further showcase our mission by offering fans the best fights from today and yesterday,” said De La Hoya.

“Oscar De La Hoya is a universally beloved boxer who changed the sport forever. He’s also an incredible businessman and promoter. The creation of The Ring channel and the Golden Boy Channel will expand his reach to FilmOn.com’s 70 million monthly users around the world,” said FilmOn TV Networks CEO Alki David.

The Golden Boy Channel will air 2,000 hours of De La Hoya fights, including bouts with Floyd Mayweather, Pernell Whitaker, Fernando Vargas, Ike Quartey, Manny Pacquiao and others. The Ring channel is dedicated to bringing boxing and fight fans new experiences inside and outside the ring with live fights, behind-the-scenes insights and deep analysis. The Ring Channel is part of the Ring Magazine family, which is owned by Oscar De La Hoya. The Ring will present LA FIGHT CLUB live from the Belasco Theater in downtown Los Angeles on a bi-weekly basis. The Ring will also stream the undercards carried on many of HBO Boxing events.

De La Hoya will also host a new combat sports talk show with special guests such as Sugar Ray Leonard, Ronda Rousey and Holly Holm. The show will air on FilmOn TV Network’s cable channel FOTV, available on Dish Network in Los Angeles and Sky in the UK.

“We’re extremely pleased to partner with Filmon as we’re bringing fight fans the next golden age of boxing. The new Golden Boy and Ring channels provide sponsors an entirely new form of consumer engagement as campaigns can be molded across multiple social and digital platforms,” said Golden Boy Promotions VP branded entertainment Scott Tetreault.

This is a time of massive growth for FilmOn TV Networks, having added 50 linear channels to filmon.com’s offering of nearly 1000 in the last three months alone. Its 70 million monthly unique users from around the globe access free channels containing licensed, wholly owned, and original content across the genres of news, sports, movies, music, food, travel and more. It also offers social television, premium first tier movies, and over 45,000 VODs.