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Ooyala eyes India market, opens office in Chennai

MUMBAI: Ooyala, a Telstra subsidiary that offers premium video publishing, analytics and monetisation, is expanding its business to India and opening an office in Chennai.

Conveniently located in Taramani, the company plans to hire talent spanning engineering, product development, operations, IT, professional services and technical support.

The new Chennai office will be instrumental in expanding its global presence, providing another local team for its burgeoning Asia Pacific customer base, and continuing to accelerate its rapid innovation.

Ooyala’s customers include Viacom18-owned Voot. The OTT operator is using Ooyala Pulse, its premium ad server, to manage and deliver video ad campaigns across its new mobile app and desktop experience.

Other customers across the Asia Pacific include Australia’s National Basketball League and National Rugby League, Singapore’s Mediacorp and Media Prima in Malaysia.

Telstra also uses Ooyala technology to power its OTT entertainment offerings throughout Australia and is both a customer and reseller of Ooyala technology. Around the world, many top broadcasters and media companies such as ESPN, NBCUniversal, Sky Sports, RTL Group and The Weather Channel use Ooyala.

“As a Chennai native familiar with the region’s business ecosystem, I can say that there is no question Ooyala represents a unique opportunity for top talent in the local tech community. TV is changing dramatically, with several mega trends at play. Viewers are increasingly getting their news and entertainment from a greater variety of devices. Advertising is evolving to follow suit, and video production is being pushed towards the cloud. Ooyala is at the centre of all this change. At Ooyala India, our employees will be empowered to directly impact the future development of this industry, our technology and customer success,” said Ooyala CEO Ramesh Srinivasan.

Ooyala helps broadcasters, publishers and media companies produce, deliver and monetize premium online video. Ooyala delivers data-driven software and services that help its customers build more engaging and lucrative online TV and video experiences. Its offerings encompass media logistics, video publishing and distribution and advertising, with analytics at the heart of each product line.

Ooyala claims that it stands apart from its competition by maintaining a focus on applying granular but easy-to-use analytics tools to the volumes of data its products can produce about content performance, audience behaviour and ad monetisation.