22 Sep 2017
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One Digital claims to have garnered 1 bn YouTube views in March

MUMBAI: Digital entertainment network One Digital Entertainment has garnered one billion monthly views on YouTube in March.

One Digital Entertainment claims to be managing over 800 creators and to have engaged these talents with global and national brands including Micromax, Mahindra, Reebok, Yatra.com, Vodafone, Jack & Jones, Virgin Atlantic, Dominos, Amazon, Gionee, Dunkin Donuts, Huawei, Veet, Lakme and more.

The platform claims that it not only attracts mainstream talent but also recognises fresh talent and establishes their presence on digital.

One Digital Entertainment, COO and co-founder, Gurpreet Singh Bhasin said, “We are truly delighted to have achieved this feat. I believe our understanding of the internet generation gives us the edge in guiding our creators to generate content that has a wide appeal, which creates impact and viewership. The diversity of our roster helps attract a plethora of brands to collaborate with our creators, and we help enable them to create and curate engaging content that connects with a mass audience. At One Digital Entertainment, we stand committed to working with artists in building and expanding their digital portfolios, showcasing their work to the world and making their digital journey meaningful.”

One Digital Entertainment started operations in 2013 working with established talent such as Badshah, Raftaar, Yo Yo Honey Singh, Sanjeev Kapoor, Armaan Malik, Amaal Mallik, Rocky S, Anubhav Sinha, Shankar Ehsaan Loy, Gurdas Maan and Papon, as well as content houses including Kolkata Knight Riders, Viacom18 Motion Pictures, Sri Adhikari Brothers, Speed Records and White Hill.