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One billion digital TV homes by year-end: Study
MUMBAI: There will be more than 1 billion digital TV households across 138 countries by the end of 2014, up by 130 million in 2013 and by 461 million recorded in 2010, according to a new report from Digital TV Research.
The Digital TV World Household Databook estimates that digital cable TV has become the most popular platform, with 374 million subscribers expected by 2014. Digital cable overtook analogue cable in 2013 and analogue overtook terrestrial in 2014. The number of homes paying for IPTV will more than triple between 2010 and 2014.
Global digital TV penetration will reach two-thirds of TV households by end-2014, up from 40.5 per cent in 2010. Digital TV penetration will range from 97.1 per cent in North America down to 51.5 per cent in Latin America.
13 countries will have 100 per cent digital TV penetration by 2014, with a further 25 over 90 per cent. However, penetration will be lower than 50 per cent of TV households in 45 countries, with El Salvador the lowest (13 per cent). Digital TV penetration will more than double in 68 countries between 2010 and 2014.
Of the 461 million digital TV households to be added between 2010 and 2014, 292 million (nearly two-thirds of total additions) will be in the Asia Pacific region, bringing its total to 517 million.
China became the largest digital TV household nation in 2010, more than doubling to 289 million digital TV homes (27.5 per cent of the world’s total) by the end of 2014. The US will retain the second place, with third-placed India adding 59 million digital homes to take its total to 96 million by the end of 2014. Brazil will nearly quadruple its total to reach 36 million by 2014. The top five countries account for 55 per cent of the world’s digital TV households.
The number of pay TV households (analogue and digital) will reach 886 million by end-2014, up from 715 million in 2010. The top five countries will account for nearly two-thirds of the total. China will add 63 million pay TV subscribers between 2010 and 2014, with India adding an extra 31 million and Brazil 10 million. Pay TV subscriptions will more than quadruple in 13 countries between 2010 and 2014. However, the number of pay TV subscribers will fall in six countries.
Global pay TV penetration will increase from 49.1 per cent in 2010 to 57.1 per cent in 2014. By the end of 2014, penetration will be as low as 19 per cent in the Middle East and North Africa but as high as 85 per cent in North America.
Pay TV penetration will exceed 70 per cent of TV households in 32 countries by 2014, but 55 countries will be below 30 per cent of TV households. Pay TV penetration will fall in 11 countries (including the US) between 2010 and 2014.