21 Nov 2017
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Nirvana Digital YouTube Network crosses 1 bn views

MUMBAI: YouTube multi-channel network (MCN) Nirvana Digital has achieved a milestone by crossing one billion views across its 200+ channels.

According to ComScore reports, India has been recognised as one of the largest markets for YouTube and has become an increasingly important medium for content creators, brands and advertisers.

Started two years ago, Nirvana Digital has become a leading Indian MCN and allows video content owners to showcase and popularise their content worldwide while earning revenues.

As per a statement, Nirvana Digital served over 2.5 billion minutes of video in 2013 across channel categories that it licenses, produces and enables for monetisation including Bollywood, TV, music, kids, spiritual, comedy, how-to guides and documentary.

Nirvana Digital director Pinakin Thakkar said, “YouTube viewership has been exploding in India. Our billion-view milestone proves that YouTube is an incredible medium for brand advertisers and video content owners to reach out to audiences effectively. It also certifies that we are a leader in helping any video content owner distribute and earn revenues from their content.”

The network also provides facilities like an equipped studio, green screens, high-end HD cameras, editors and more to creators who may not have access to this infrastructure, allowing video recordings for music videos, stand-up comedy shows and other such ideas that new creators have in a professional setting in Mumbai.

They further promote these videos on their YouTube MCN that serves over 55 million minutes of video a month and helps artists earn from video views. Nirvana Digital can also identify videos that are owned by the artists but uploaded by someone else, monetise them and help the artists earn revenue from those views as well. The company also distributes this music to leading audio and video platforms like Apple iTunes, HULU, Amazon VOD, mobile apps and devices.

Nirvana Digital boasts over 200 YouTube channels and over 50,000 videos.