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Nick US greenlights a digital series for TV

MUMBAI: US kids broadcaster Nickelodeon has greenlit its first web only series ‘Welcome To The Wayne’ for television.

The 20-episode animated adventure with a companion app will debut in 2016. Along with the pick-up, Nickelodeon will create a companion app, The Wayne, allowing users to gain a deeper, hands-on experience into the series.

‘Welcome to the Wayne’, which originally launched as a series for the Nick app and Nick.com last year, follows the adventures of two ten-year-old boys exploring the crazy, unpredictable world of their New York City apartment building, The Wayne.

The Wayne app will be developed alongside the show, taking users further into the world of The Wayne. This companion app will give users a completely interactive experience, allowing them to explore the building where they will discover new characters and locations, solve puzzles and unlock clues to unravel a greater hidden mystery. New messages and clues will be communicated through videos, online games, photos and more.

Nickelodeon president content development and production Russell Hicks said, “We’re reinventing genres and formats for kids, and greenlighting this series for television signals how content on all screens is coming together as one for our audience, and how we continue to cultivate creative talent like Billy Lopez. ‘Welcome to the Wayne’ is a terrific example of how great stories and characters can move from one medium to another and bring the audience with them.”

Launched on 4 August, ‘Welcome to the Wayne’ was the first web-exclusive series produced by Nickelodeon. The mini-series consists of six 4-to-5-minute episodes available each on Nick.com and the Nick app and follows the adventures of Olly Timbers and Ansi Molina, two ten-year-old boys exploring the crazy, unpredictable world of their New York City apartment building The Wayne.