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nexGTV, Priyanka Chopra team up for mobi-series ‘It’s My City’
MUMBAI: nexGTv, a subscription-driven video entertainment mobile app, and Fluence, a celebrity digital network, have announced their association with Bollywood actress Priyanka Chopra.
nexGTv, Fluence and Priyanka Chopra have come together to create ‘It’s My City’—an original 14-part mobile series about four girls on a journey of life, love and lunacy in the big city of Mumbai. The series premiers on nexGTv on 22 January 2016, with new mobisodes every Tuesday and Friday.
With the launch of India’s first celebrity-led mobi-series, nexGTV aims to take the big leap in digital entertainment with original content. Created by Fluence and produced in association with Priyanka’s production company Purple Pebble Pictures and Endemol Shine India, this bi-weekly series will be available exclusively on nexGTV.
Chopra said, “Digital is the new frontier of content and I’m diving right in! It’s a super exciting world in which I find myself equally fascinated with and immersed in completely. The thought behind ‘It’s My City’ is progressive… to go where the young audience has moved towards… to connect with them in a style that they can identify with and for me personally, to engage with them in a whole new way. I’m excited to be embarking on this journey with such amazing partners… nexGTV, which not only has created a robust platform for mobile entertainment but also made a firm commitment to creating and delivering quality, original content. I’m thankful to Fluence and Endemol Shine India for being such a formidable force and co-producers in our maiden digital venture. It’s time to just press ‘PLAY’!”
nexGTV COO Abhesh Verma said, “As the first South Asian woman to win the hugely popular People’s Choice Award, Priyanka Chopra is today an undisputed beacon of strength and a role model for countless young women worldwide. As someone who has challenged and redefined the status quo numerous times over the years, she epitomises the young Indian woman of today and is therefore the perfect match! In associating with Priyanka for ‘It’s My City’ mobi-series, we have attempted to channel her own experiences as a young woman wanting to create her own special identity in a city far from home.”
‘It’s My City’ will premiere as a 14-episode premium, original series that revolves around the everyday lives and struggles of four young girls—Manika, Sonali, Tina and Nikki—living together in the same flat in Mumbai. Mirroring the reality of our everyday lives, the series captures the highs and lows, trials and tribulations, ups and downs of these girls as they set out to achieve their dreams and conquer the world. Captured in a light-hearted fashion, this sitcom also offers an insight into the lives of Indian girls staying away from their families in pursuit of their dreams … in the city of dreams, Mumbai! It captures their struggles and successes with ambition, careers, faith, friendship and romance.