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nexGTv launches standalone movie and music app
MUMBAI: Subscription-led video entertainment app nexGTv has partnered leading channels such as B4U, Zoom, Maa TV, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to launch a multi-lingual standalone app for movies and music videos from nexGTv.
The new app, called nexGTv Movies n Music, is aimed at making on-the-go entertainment even more accessible and engaging for the Indian consumer and offers an elaborate collection from old Bollywood classics to latest Hollywood movies, as well as regional movies in Tamil, Bengali, Marathi and Malayalam.
The app will have a library of nearly 2,500 movies including titles such as ‘Singham Returns’, ‘Holiday’, ‘Ragini MMS 2’, ‘Buddha in a Traffic Jam’ and ‘Dirty Politics’. It also complements and completes the entertainment experience for music lovers by granting them access to rich and diverse video music content such as popular songs, latest hits and regional music in addition to live music channels.
This is the fourth specialised app launched by the company after nexGTv Kids, nexGTv News, Comedy One and iFaith.
nexGTv COO Abhesh Verma said, “With increasing smartphone penetration, better internet connectivity and fast growth of personal video watching trend, Indian consumers today prefer to carry their entertainment solutions in their pockets. We have witnessed a marked shift towards the digital medium in the video content consumption behaviour of the Indian viewership, which is why we have decided to launch a dedicated app for movies and music videos. The development will allow users to browse through a vast variety of movies from genres like action, horror, comedy, romance, drama etc and also get access to their favourite music content on-the-go. With more than 5 decades of Indian cinema from the classics of 1960s to today’s latest blockbuster on offer, we are confident that our Movies n Music app will become the one-stop digital destination for all entertainment requirements.”
The nexGTv Movies n Music app also integrates several state-of-the-art features that add great value for end-users and make their viewing experience user-friendly and engaging. It offers full-screen viewing with play and pause options for live TV, allowing viewers to resume from where they last left off. The feature can help users find and view the most relevant video content recommendations according to the time they have available, while the data saving mode allows them manage their data consumption while streaming videos through mobile.
Supported by nexGTv’s advanced search with integrated electronic programme guide (EPG), the Movies n Music app also makes it convenient for users to search and select their favourite music videos and movies without any hassle. Users also have the option of browsing through genre- and language-specific content, allowing them to watch videos that suit their viewing preference.