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nexGTv launches exclusive news app
MUMBAI: Subscription-led video entertainment app nexGTv has launched its exclusive news app, which will aggregate and deliver video news content from more than 40 top regional, national and international news channels.
Popular shows such as ‘Nation At 10’, ‘Aaj Tak Live News’, ‘India Reports at 10’ and ‘News Now at 11’ can be watched in real time as a part of its Live TV bouquet, while other news offerings such as interviews, ‘Mann Ki Baat’ and the topical political cartoon humour ‘So Sorry’ can also be viewed through VoD.
nexGTv COO Abhesh Verma said, “With timeline crunches and always mobile lifestyles increasingly becoming a part and parcel of today’s world, users are often unable to stay updated with the latest information about their areas of interest due to the largely appointment-based nature of news broadcast. Moreover, the end-user viewing experience is also extremely fragmented, as viewers have to sit through advertisements, weather reports and repetitive news programmes in order to watch their preferred news options. This gap in news content delivery and consumption is what we are trying to address with the nexGTv News app. Having been amongst the leading platforms for content aggregation in India, we are now looking to add greater diversity to our news content offerings by partnering with channels that help us cater to our viewers’ specific needs. This will not only boost the quality of our end-user offerings, but will also allow news channels to maximise their consumer outreach through our platform.”
“The nexGTv News app leverages state-of-the-art technology to enable features such as VoD news capsules and on-the-go news content. This allows for the delivery of a seamless, on-the-go, and highly relevant 360-degree digital news-viewing experience to our users. With digital video consumption in the country growing in demand, we are confident that the launch of our News app can potentially disrupt the way video news content is viewed in the country,” he added.
nexGTv News app has features such as interactive UI, minimised player window, reminders, TV guides and Social Connect on offer.