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nexGTv launches devotional app

MUMBAI: After comedy and news apps, subscription-led video entertainment app nexGTv has launched an exclusive devotional app called iFaith.

The app will enable anytime, anywhere access to devotional content for nexGTv users around the world by delivering well-curated, relevant content in a highly immersive and engaging viewing environment.

The iFaith app is aimed at revolutionising the way devotional content is consumed in the country by providing the perfect platform for seamless, on-the-go viewing of content from the genre to nexGTv viewers. With live streaming facility and on-demand videos from popular devotional channels such as Darshan 24, Disha TV, Powervision, Divya and Iswar TV available as a part of the catalogue, nexGTv users can enjoy the diverse selection on offer to meet their daily dose of devotional content.

Abhesh-Verma-technexGTv COO Abhesh Verma said, “Devotional content is currently the third most viewed genre on our platform, after news and comedy. Keeping the high demand for daily horoscope, devotional songs and discourse videos in mind, we have decided to launch an exclusive app to enable easy discovery of such content for our users. The offering on iFaith is in perfect synchrony with what our target users prefer. They will only have to download one specialised app to satisfy their devotional yearnings. We are confident that the diversity of the content available as well as the rich viewing experience on the iFaith app will make it a must-have for Indian viewers with a preference for the astrology, devotional and the spiritual.”

The app, through its focus on technology, is also creating a holistic, convenient and immersive end-to-end viewing experience for its users. Its ‘Resume’ feature allows users to pause live TV content and pick up where they left off, while a minimised player window lets them browse the app without interrupting their mobile TV watching experience.

The app also has a Data Saving Mode, which allows mobile TV users to manage their data consumption while streaming videos on their phone. Other features such as ‘Quicky’ lets users search for devotional and spiritual videos that fit into the time available to them, further enhancing the overall usage experience for nexGTv subscribers.