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New BBC iPlayer Kids app launches for mobile and tablet

MUMBAI: The BBC is looking to put kids in control of watching and downloading CBeebies and CBBC shows with the brand new BBC iPlayer Kids app, available for free on iOS and Android phones and tablets, as well as Kindle Fire.

The new child-friendly app is being positioned as being safe and easy to use. With over 10,000 episodes being made available this year alone, it has all of BBC Children’s content in one place, allowing kids to discover and enjoy both new and old CBeebies and CBBC favourites including Wolfblood, Blue Peter, The Dumping Ground, Topsy & Tim and Go Jetters.

The BBC said that it is the leading children’s broadcaster in the UK, producing and commissioning more home-grown, UK-produced children’s content than any other channels. The BBC iPlayer Kids app will give children even easier access to their favourite programmes, while parents can be confident they’re watching shows appropriate for their age and free from adverts.

The BBC iPlayer Kids app lets users:

  • Set a profile –the app allows up to four profiles on one device, so siblings can easily use it on a shared family mobile or tablet. Choose from one of the eight characters and add a name to get started
  • Select age – tell the app one’s age and it will serve up age-appropriate content for you from CBeebies and CBBC; pre-school children (under five) are only shown CBeebies content, while children over five are shown both CBBC and CBeebies content (customised to be suitable for their age)
  • Watch whenever and wherever with downloads – parents and kids can download programmes over Wi-Fi to then watch on the go without an internet connection – perfect for a long car journey or holiday. Programmes will be available to download and stream for up to 30 days
  • Quickly find favourite shows – kids who know exactly what they’re looking for can quickly find a programme with the search option. This feature automatically filters out CBBC programmes for children under five. There’s also a ‘Shows’ A-Z list of all programmes available
  • Choose accessibility options – the app has been developed to work with native screen readers and assistive technologies. Episode pages show the availability of audio-described and signed versions of the programme, and subtitles can be turned on for programmes that you stream or download
  • Stay safe – ad and in-app-purchase free, the app has been designed with the aim that children should be able to use it (as much as possible) without parent intervention. It uses a ‘safety lock’ to keep kids within the app, for example, if they try to access any BBC links, or settings

BBC Children’s director Alice Webb said, “Children have always been a priority for the BBC. So launching the BBC iPlayer Kids app is a really exciting moment for us – and we can’t wait to see millions of children get excited about it too. The BBC iPlayer Kids app meets the needs we know are absolute deal-breakers for kids and parents. We’re offering choice and control, wrapped up in a child-friendly design and the largest range of home-grown UK content on a platform parents can trust. In a nutshell, the app is CBBC and CBeebies in their hands – a BBC iPlayer re-designed for a new, digitally savvy generation. It’s free of charge, free from commercial influence, and brand new today.”

BBC iPlayer head Dan Taylor-Watt said, “We know from research that parents value having a version of BBC iPlayer that’s guaranteed to be free of programming aimed at adults, and that kids love a version of iPlayer that’s designed specially with them in mind. BBC iPlayer is available on over 10,000 devices in the UK for free and we’re thrilled to launch this app so kids can enjoy their favourite shows whenever and wherever they are, in a safe and fun space, packed with amazing content.”

The key stats and facts:

  • The BBC produces over 8,000 hours of content a year and reaches 44 per cent of 0-12 year-olds in the UK
  • Children’s programmes are the largest single genre on BBC iPlayer. In 2015, they accounted for a third of the 2.9 billion requests for TV programmes
  • Over half of all BBC iPlayer requests for Children’s programmes are made on either tablets or mobiles
  • Children’s titles regularly appear in the top 20 most-requested programmes on BBC iPlayer, with the most popular episodes attracting well over half a million requests each in a typical month
  • On weekdays, peak traffic times for CBBC content in BBC iPlayer are in the afternoon and evening after school (3pm-9pm) and throughout the day on weekends, from 8 am to 9 pm
  • Traffic is highest for CBeebies content in iPlayer on weekday mornings between 7 am and 9 am, and in the afternoon and early evening (4 pm-7 pm)

BBC iPlayer is available on over 10,000 devices in the UK for free, from computers and smartphones to tablets and Connected TVs. BBC iPlayer and BBC iPlayer Radio saw a record-breaking 3.6 billion TV and radio programme requests in 2015 – with nearly three billion TV requests, and 0.7 billion radio requests, across all devices.

BBC iPlayer Kids is available to download for free on AmazonApple and Google.