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Netflix to widen reach via DTH and mobile platforms, inks deals with Airtel, Videocon d2h and Vodafone
MUMBAI: Internet TV service provider Netflix has announced strategic partnerships with Airtel, Videocon d2h and Vodafone.
With these partnerships, Netflix’s critically-acclaimed programs like ‘House of Cards’ and ‘Narcos and The Crown’ will be easily accessible to consumers across direct-to-home (DTH) and mobile platforms throughout the country.
As reported earlier by TelevisionPost.com, Videocon d2h has partnered with Cisco for the next generation connected STBs, For existing Videocon d2h customers, the new box will cost Rs 2,490. New customers will have to pay Rs 3,490 for the box.
“India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix. In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy,” said Netflix co-founder, CEO Reed Hastings.
Under the agreement, Bharti Airtel will integrate the Netflix app into its direct-to-home service throughout the country.
“Airtel has been a pioneer in bringing the best of global content and products to its customers. We are delighted to partner Netflix to bring their popular content to our customer on one of our key digital platforms,” said Bharti Airtel MD, CEO (India & South Asia) Gopal Vittal.
Netflix will also be integrated into the Videocon d2h set-top box, allowing viewers to instantly access Netflix by clicking a dedicated Netflix button on the remote control.
“We are delighted to have Netflix as a partner on our HD Smart Connect STB. This partnership strengthens our DNA of innovation by providing an instant TV screen experience for Netflix users in a seamless manner,” said Videocon d2h executive chairman Saurabh Dhoot.
In the mobile space, Netflix will partner with Vodafone on pre-paid programs and will enable payment integration, allowing Vodafone customers in India to pay for their Netflix subscriptions via their monthly bill.
“We are proud to be the first mobile partner of Netflix in India and look forward to offering its rich content to further delight our millions of customers,” said Vodafone India director commercial Sandeep Kataria.