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Netflix to debut in Japan

MUMBAI: Netflix will launch in Japan this fall. It will offer original series, movies, documentaries, stand-up comedy specials and TV shows for a low monthly price.

The rollout in Japan, which has 36 million broadband households, will follow the previously announced March expansion of the Netflix service into Australia and New Zealand.

Internet-connected users will be able to subscribe to Netflix and instantly watch a curated selection of popular movies and TV shows in high-definition or even 4K.

Netflix CEO Reed Hastings said, “With its rich culture and celebrated creative traditions, Japan is a critical component of our plan to connect people around the world to stories they love. As we expand into Asia, we’re excited Netflix members increasingly will have access to some of their favourite movies and TV shows no matter where they are.”

In addition to Japanese TV series and films, the Netflix offering will include original series like ‘Marco Polo’, the dramatic thriller ‘Sense8’, Marvel’s ‘Daredevil’ and the Academy Award-nominated documentary ‘Virunga’.

To facilitate partnerships with consumer electronics makers and to work with Japanese film and TV creators, Netflix will soon open a regional office in Tokyo.

The company has elevated its chief streaming and partnerships officer Gregory K Peters to general manager of Netflix Japan. A Japanese speaker, Peters holds a degree in physics and astronomy from Yale University and joined Netflix in 2008.

Peters stated, “It is an honour to bring Netflix to Japan, and we’ll work hard to please consumers there. People in Japan soon will have access to great entertainment from all over the world for a low monthly price, while our more than 57 million members will benefit from increased access to great Japanese films and TV shows.”

Netflix will be available at launch on smart TVs, tablets and smartphones, computers and a range of Internet-capable game consoles and set-top boxes. Additional details on pricing, programming and supported devices will be available at a later date.