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Netflix starting to see subscriber traction from Indian metros

MUMBAI: Internet TV network Netflix, which launched in the country last month, is starting to see traction from the large cities.

Jonathan-Friedland“Most subscribers are coming from big cities as you would expect. That’s where people have better broadband, newer devices and credit cards,” Netflix chief communications officer Jonathan Friedland told

The company is constantly adding to its library. “We have constantly been adding to the library in India. We have launched the second season of ‘Daredevil’, the film ‘Pee-Wee’s Big Holiday’, a new stand-up special from UK comedian Jimmy Carr, and an amazing documentary called ‘My Beautiful Broken Brain’,” Friedland explained.

In the documentary, Lotje Sodderland journeys into her own brain to recover and rehabilitate after a haemorrhagic stroke leaves her unable to communicate.

‘Daredevil’, meanwhile, stars Charlie Cox as Matt Murdock/Daredevil, a blind lawyer by day who fights crime at night. It is based on a Marvel Comics character.

‘Pee-Wee’s Big Holiday’ is a Netflix original film. A fateful meeting with a mysterious stranger inspires Pee-wee (Paul Reubens) to take his first-ever holiday.

While India is an important and growing market, it is very early days for Netflix, Friedland clarified.

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