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Netflix in deal with Japan’s Fuji TV for original content
MUMBAI: Japanese media company Fuji Television Network will produce and distribute original content for the Internet television network Netflix.
The deal kicks off with two shows – a new season of ‘Terrace House’ and the drama ‘Atelier’.
‘Terrace House’ is a reality show that aired on Fuji Television from October 2012- September 2014. In the show six men and women live together in a house.
‘Atelier’, meanwhile, is about Mayuko who finds a job with a high-class lingerie manufacturer in Ginza. It is the story of a woman experiencing confusion, struggle and growth in a world with a new set of values different from any she has ever known, and seizing the Japanese dream.
Japan Netflix president Greg Peters said, “Netflix will commence its service in Japan this fall. We feel that Japanese content is paramount in order for all of Japan to enjoy our service. We are extremely happy that we can be involved in providing original series in Japan with Fuji Television, which has an established reputation in producing content that is especially popular with young people. We believe in our vision of ‘Connecting the world through amazing stories’ and will continue to concentrate our efforts on producing amazing content. We hope to use the opportunities from this project to transmit Japan’s amazing content to our customers in Japan and across the globe.”
Fuji Television senior executive Toru Ota said, “With the launch of Netflix in Japan, Fuji TV has decided to produce and provide the first-ever Japanese original content on Netflix. We have taken this bold initiative as we firmly believe it is a meaningful and significant endeavor in the context of the future of the television business. Even with the evolution of infrastructure and devices, we believe the most important factor in the end is the level of capability in content production. These two new shows will allow us to demonstrate to the world the high quality of our content and production standard. There are many areas where we feel the same as Netflix, including being proactive in producing original shows, such as ‘House of Cards’, and attitudes regarding handling of content. These are just some of the reasons behind our decision to undertake this project.”