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NBCUniversal inks film licensing deal with Crackle

MUMBAI: NBCUniversal Television and New Media Distribution have inked a multi-year film licensing deal with Sony Pictures Television’s unit Crackle.

As per the content licensing deal, Crackle can stream feature films from NBCUniversal’s film library on its free, ad-supported streaming service.

Sony Pictures Television digital networks and games SVP Philip Lynch said, “As an ad-supported, over-the-top network we pride ourselves on having a prime selection of premium content. Bringing NBCUniversal’s collection of library films to Crackle complements our original programming and reinforces our commitment to provide viewers with even more streaming choices.”

Users can instantly access several new premium library feature films with more than 140 new titles rolling out over the next three years. Crackle, a unit of Sony Pictures Television, programmes Hollywood movies, TV shows and original series and films in 21 countries. It specialises in genres such as action, comedy, crime, horror and sci-fi freely accessible on every screen, with no subscription or authentication required

The deal gives Crackle the exclusive ad-supported video on demand (AVOD) rights to a variety of films including Miami Vice, war drama Jarhead, the remake of King Kong, starring Naomi Watts and the Academy Award winning biography Ray.

NBCUniversal Television and New Media Distribution SVP Todd Whiting added, “Crackle is an innovative and growing new platform and we are excited that their viewers will be able to enjoy these great films from Universal’s film library.”

NBCUniversal’s vast library includes television and film content from Universal Pictures, Focus Features, Universal Television, Universal Cable Productions, NBC Late Night properties and more distributed in linear free television, basic cable, pay cable and subscription video-on-demand (SVOD) markets.