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NBC ties up with Facebook to push Olympics

Mumbai: US broadcaster NBC’s Olympics division has tied up with Facebook. They will collaborate on the upcoming XXII Olympic Winter Games from Sochi, Russia. The symbiotic collaboration builds on the relationship the two companies enjoyed during the 2012 London Olympics, which was the most-watched event in US television history.

As part of the agreement, the two companies will work on ways to leverage the broadcast and NBC Olympics content on Facebook to drive conversation about the Sochi Games and NBC’s coverage across the world’s largest social media platform.

For the first time, NBC Olympics will premiere feature video content on Faceboo. The first such feature is the story of how J.R. Celski, America’s top short track speed skater, came to know Seattle rapper Macklemore. Their bond developed because of their triumphs over adversity, which for Celski began in the months before the Vancouver Olympics after a harrowing on-ice accident at the Olympic Trials.

Fans who visit the NBC Olympics Page on Facebook will also have the opportunity to ask questions directly to NBC Olympics commentator and Olympic gold medalist Sarah Hughes during NBC’s primetime coverage of 11 nights of figure skating performances. In addition, the NBC Olympics page on Facebook will feature the most up-to-date news and information, and will engage fans of the Olympic Games with featured polls, photo galleries, trivia and shareable images.

NBC Olympics president Gary Zenkel said, “Building off of our successful collaboration for the London Olympics, we have expanded our relationship to better serve Olympic fans’ insatiable appetite for Games’ content. All with an eye on driving viewership to our multi-platform coverage, we will use our unique access to all aspects of the Sochi Games to ignite the Olympic conversation and engagement on Facebook.”

Facebook VP partnerships, operations Justin Osofsky said, “The Olympics is the world’s premiere sporting event. People will use Facebook and Instagram to connect and share with their friends and the global community in real-time. Our partnership will help NBC Olympics to use the Facebook and Instagram platforms to connect directly with their viewers to enhance the viewing and digital experiences.”

Representatives from Facebook will once again work with NBC Olympics editorial teams from Sochi to produce social media segments and other integrations of the social commentary surrounding the Games that will air across NBC Olympics’ multi-platform coverage.

NBC’s coverage of the Winter Olympics starts on 6 February. With more Winter Olympic events than ever before, competition for the 2014 Olympic Winter Games from Sochi, Russia, will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, February 6, one night before the broadcast network provides its traditional coverage of the Opening Ceremony on 7 February. This marks the first time NBC will air Olympic primetime coverage before the Opening Ceremony.