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NBA launches player jerseys through Jabong

MUMBAI: Jabong and the NBA have announced the launch of a new look to the NBAStore.in, the league’s official online store in India.

The store will henceforth include new team and player shops, a new spring collection of NBA merchandise, and the largest selection of NBA player jerseys ever available to fans in India.

The new site design provides fans with a unique shopping experience, including the opportunity to shop by their favourite players, teams and brands.

The site showcases new collections with more than 350 on- and off-court products and features the most extensive collection of player jerseys offered to fans in India. Jerseys recently added include those of Cleveland Cavaliers forward LeBron James, Golden State Warriors guard Stephen Curry, San Antonio Spurs forward/centre Tim Duncan, and Houston Rockets centre Dwight Howard.

NBAStore.in continues to offer exclusive products and fan gear from the league and its teams, including T-shirts, shorts, track pants, jackets, socks and backpacks, primarily from Adidas and Levelwear, as well as basketballs from Spalding. Fans will also have access to a range of footwear from Adidas, Nike, and the Jordan Brand.

NBA India MD Yannick Colaco said, “We are excited to team with Jabong to bring a new look to NBAStore.in and the most extensive offering of official NBA merchandise to fans in India. NBAStore.in has allowed us to reach fans and grow our fan affinity across the country.”

“Basketball is the second-fastest growing sport in India, and along with it we see a growing demand for more NBA merchandise from fans to showcase their fandom,” said Jabong.com founder-CEO Arun Chandra Mohan. “Jabong is always at the forefront of retail innovation, and we are delighted to launch the re-designed NBAStore.in to meet the demand of the NBA fans and enhance our customers’ shopping experience.”

NBAStore.in is one of seven NBA international online stores. The others are NBAStore.com.au in Australia; NBAStore.co.nz in New Zealand; NBATienda.com in Mexico; LojaNBA.com in Brazil; NBAstore.eu in Europe, the Middle East, and Africa; and NBA.tmall.com in China.