19 Oct 2017
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Natcom expands global distribution to India and other key countries

MUMBAI: Natcom’s short-form video content will be featured to millions of mobile subscribers in India, South Africa, Nigeria and the Middle East.

The first of MK Productions’ clients to publish Natcom content include Bharti Airtel, the world’s third largest mobile operator, the South Africa-based mobile company, MTN, which now operates in 28 countries, and Etisalat, the UAE-based mobile operator in Asia, the Middle East, and Africa. Subscribers of MK Productions’ clients will enjoy short-form, compelling videos on topics such as nutrition, healthy recipes, fitness, wellness, and healthy beauty.

Natcom is also collaborating with Broadcast Interactive Media (BIM) to provide monetizable content modules to publishers of its content

Natcom, a premier production and distribution company, with digital studios in Miami, is licensing its health, wellness, and lifestyle content through MK Productions LTD to major mobile operators in Africa

Natcom’s CEO, Robert J. Rodriguez, stated, “Our agreement with MK Productions immediately enables us to expand our growing global distribution to approximately 150 million subscribers in South Africa and Nigeria.” Moshe Rubin, CEO of MK Productions said, “We’re excited to have Natcom onboard with their product lineup of health, wellness and consumer tech content. We believe Natcom’s content will do very well with our network of partners.”

Last October, Natcom started distributing its Spanish-language health and wellness content on portals owned and operated by Terra, a global multiplatform media company focused on connecting with Hispanics and Latin Americans and receiving 100 million unique visitors per month.

Rodriguez continues, “We have a long-standing expertise and impeccable reputation in health, wellness, and lifestyle content. It is our goal to continue expanding our global reach to educate, entertain, and inspire viewers around the world to live a healthy lifestyle.”

Health is going mainstream around the world. A January, 2015 Nielsen survey of 30,000 respondents in 60 countries confirms that consumers around the globe search for better, healthier, and smarter solutions to fit their lifestyle. Approximately 80% are actively using foods to prevent health issues and medical conditions, such as obesity, diabetes, high cholesterol, and hypertension.