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Nat Geo Wild US, Mashable announce digital partnership

MUMBAI: US infotainment broadcaster Nat Geo Wild and Mashable have announced a new partnership to co-produce and co-distribute two original digital series for the brands’ digital and social platforms.

The partnership will revive vintage National Geographic footage from its vast film archives and utilise Mashable Studios’ expertise in producing digital-first series.

The first series will examine how animals use tools in their natural habitats to survive. The second will be a comedy series allowing Mashable to combine its sense of internet humour with some of National Geographic’s archival content.

“Nat Geo Wild is thrilled to partner with Mashable on this exciting new venture. By combining National Geographic’s 128-year legacy of adventure and exploration with Mashable’s innovative, best-in-the-business digital expertise, we are poised to create quality content that our audiences will love. The collaboration further strengthens our commitment to deliver fun, engaging content anywhere and everywhere for our viewers,” said Nat Geo Wild. executive VP, GM Geoff Daniels.

The partnership was driven by the Mashable audience’s insatiable appetite for coverage of science and wildlife, and bolsters Nat Geo WILD’s recent efforts to bring entertaining and premium content to animal lovers everywhere.

“We’re incredibly excited to be able to tap into National Geographic’s vast archive of wildlife content and bring it to life in new ways for our audience. Creating serialized video content in partnership with TV networks is a key pillar of our strategy at Mashable Studios, and we’re delighted to be teaming up with one of the most iconic brands in media to deliver on this mission,” said Mashable chief strategy officer Adam Ostrow.

The digital series will be produced by Mashable Studios, the company’s dedicated division that creates and distributes original digital video content for both its community and brand partners. Both series will begin production in early 2017.