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MSM launches digital destinations for KBC 8

MUMBAI: As the eighth season of the game show ‘Kaun Banega Crorepati’ (KBC) gears up to go on-air, Multi Screen Media (MSM) has launched digital destinations for the show which include a new look for the website, an official app and a play-along application.

The official app and the play-along app are available on iOS, Android and Windows for download.

The KBC official app has three key features including the KBC official game, the globe quiz and registrations for ‘Ghar Baithe Jeeto Jackpot’ (GBJJ).

Sony Entertainment Network EVP new media, business development and digital/syndication Nitesh Kripalani said, “This year, we have embraced the mobile internet user and enabled them to participate, engage and be rewarded. Users can play along with the hot-seat participant on-air and be rewarded. We have enabled a true second-screen engagement for the viewer. The idea is to bring the KBC experience up close and personal, across multiple mediums, be it mobile, tablet or online.”

The official game will give users an opportunity to play the game anytime, from any location across devices. The user interface is similar to playing KBC on the ‘hot seat’, and users have access to the same lifelines as on TV. Across devices, a common social leader board will keep users engaged. The game will also be available on Facebook for users to play.

Users can also win by participating in ‘Ghar Baithe Jeeto Jackpot’ via the KBC app. Earlier, the only way to play was to either send SMS or call in. But now, one can play multiple times via the official app.

The KBC play-along application will enable the viewer to play along with the show on-air during its telecast. The interactive app allows users to participate and respond to Amitabh Bachchan’s questions on-air. They can also challenge and compete with their friends on social media.

A special feature called ‘Upload Your Family Photograph’ has also been introduced to allow users to upload their family photographs accompanied by a brief anecdote. Some of the best photographs and stories will be shared by Bachchan during the show.