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Most Sky TV customers now connected to broadband
MUMBAI: UK pay TV service provider Sky has revealed that more than half of all its TV customers have now connected their Sky+HD box to broadband for easy access to its full range of On Demand services.
This milestone follows the launch last summer of Sky’s big push to drive take-up and usage of connected TV services, bringing more value to customers and opening up new growth opportunities.
In less than a year, the total number of connected Sky+HD boxes has more than doubled to 5.4 million, equivalent to 56,000 new households getting connected every week. This explosive growth means that more than 50 per cent of Sky’s 10.6 million TV customers are now connected, stretching Sky’s lead as Britain’s most popular connected TV platform.
Connected customers can access a much richer range of content, including Britain’s biggest Catch Up TV service and Box Sets of hit series like ‘Game of Thrones’, ‘Prison Break’ and ’24’. They can also rent or purchase recent blockbusters and classic movies through Sky Store, which opens up an entirely new area of growth for Sky.
All of this is available to customers through a new home page on the Sky electronic programme guide (EPG), which showcases the full range of On Demand content available to customers.
With On Demand downloads up more than three-fold in the last year, the impact on the viewing experience has been transformational. In the most recent quarter, On Demand viewing accounted for more than 5 per cent of viewing in connected homes – equivalent to the third most popular linear channel in those homes. Evidence also shows that connected TV customers are watching more TV overall, are more satisfied and are more likely to recommend Sky.
The milestone was revealed by Sky CEO Jeremy Darroch, Sky’s Chief Executive, in a speech to the EY Sustaining Digital Leadership conference in London.
He said, “Our job is to offer customers the best possible TV experience, making sure that they can watch what they want, when they want, wherever they want. We aim to put Sky at the heart of the ‘digitally connected household’ – to meet customers’ growing desire to consume content on their terms.”
“We see a widening and growing opportunity for Sky. Our market is opening up, getting bigger and broader. By innovating across different platforms, and adopting new technologies, we can create more ways to reach more customers than ever before.”