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Modi’s ‘Mann Ki Baat’ is now available on Saavn
Modi hosts the program to address issues and events that affect the general public in India on a daily basis. This marks the first presence of ‘Mann Ki Baat’ on an Indian digital streaming platform. Saavn will help the program reach listeners in India and across the world.
‘Mann Ki Baat’ will be available to Saavn’s global listener base of 18 million monthly active users. The addition of the program to Saavn’s streaming platform follows the company’s recent announcement of its intention to expand beyond music content.
Saavn global COO Mahesh Narayanan said, “We are honoured to have Prime Minister Narendra Modi’s program, ‘Mann Ki Baat,’ streaming on Saavn. This is in line with his vision of a ‘Digital India’ wherein technology can effect a qualitative change in peoples’ lives. As one of the most influential personalities on social media globally, Modi has continuously encouraged the use of digital platforms.”
The ‘Mann Ki Baat’ playlist is available for streaming as a compilation of previous episodes. Each episode can be streamed in up to 24 languages. New episodes will be available on Saavn the same day as they are aired. Listeners can also stream the radio program on the service.