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Media monitoring portal Clipbyte eyes Rs 50 mn via crowd-funding

MUMBAI: Riding on the wave of the e-commerce bandwagon, e-commerce media monitoring portal for television, print, internet and social media, Clipbyte.com, is planning to raise Rs 50 million via crowd-funding, among other options.

The portal would be a step forward from the brick-and-mortar model and the prevailing practice in the media monitoring segment, said Clipbyte.com director Jeetendra Murkute, who has been in the media monitoring segment for over a decade.

“The portal, which will be a single dashboard, is currently undergoing trial runs and would be formally operational next month in November. It will facilitate users to view and download television clips from 150–200 channels, sitting in the comfort of their office or on the move,” Murkute said.

The company plans to dilute 20–25 per cent equity to raise funds for the portal that would allow registered clients to access any media monitoring data of their own, including competitors’ news coverage as well as options to generate various reports, Murkute informed.

The proceeds of the funds would be deployed largely in promotional activity of the portal to ensure that the brand is demystified among the target audience, he said.

Monitoring and analysis print media will commence in December 2014 while internet and social media monitoring would be available from January 2015.

Media monitoring is on the rise in the business and political fraternity, with public relations agencies and in-house communication professionals using this tool to keep a tab on their rival competitors, as well as to understand the campaign effectiveness, message penetration for their products and services.

The portal may rake in revenues of around Rs 210 million in its first year of operations once commissioned in November.

The rising investor interest in e-commerce portal follows the rising euphoria in this business which is expected to grow sevenfold to $22 billion in the next five years.