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Madhouse appoints Vishal Agarwal, Akila Jayaraman in senior roles

MUMBAI: Mobile marketing solution provider Madhouse India has appointed Vishal Agarwal as the head of product and platform, and Akila Jayaraman as the head of performance business.

According to the company, the recruitments mark a significant step towards building Madhouse’s vision of being a data-driven mobile marketing company.

In his new role, Agarwal will be responsible for creating new products and platforms focused on assisting brands in sales awareness and engagement, and for creating brand reach opportunities through technology partnerships.

Jayaraman, who been associated with the mobile industry for over a decade, will help lead and expand the business across various e-commerce, BFSI and other mobile-first companies for all mobile performance marketing activations.vishal-agarwal-Akila-jayaraman

Agarwal moves in from IMRB International where he led the digital business. He comes with over a decade of experience in IT, research and product development, and has worked in the past with Sapient and Patni computers in the US.

Jayaraman was the business development head for Bharti Airtel at Mahindra Comviva. In her earlier roles, she has handled multiple portfolios in consumer research, consulting and mobile technology sales and has also been a research analyst with Ericsson for their mobile domain.

Madhouse South Asia COO Milind Pathak said “We are happy to have Akila and Vishal on board. Both of them have a great understanding of the mobile ecosystem and bring with them years of experience and industry knowledge. While Akila’s key area of focus will be growing the performance business, Vishal’s focus will be on expanding the product profile for us. We welcome them to the team and look forward to them joining us in setting new milestones for Madhouse India and creating products and solutions so that ‘we make brands love mobile’.”

Agarwal added, “Today, one can see a significant shift in marketing activities with a special focus on mobile. This mobile boom makes the space exciting as well as challenging from the product and technology stack perspective. In this fast-paced industry, it’s important to tap the clients’ needs, and offer relevant solutions that help them increase consumer awareness, resulting in engagement and sales. I am happy to join this team of extremely talented people, establish new partnerships and create cutting-edge solutions.”

Jayaraman said, “It’s a privilege to be associated with Madhouse, an organisation that has taken great strides within a short span of time. At Madhouse, we are constantly exploring the untapped potential in the mobile medium. Performance marketing, namely app downloads, lead gen and cost per sales, have been growing in India rapidly and continue to evolve in this space with various mobile-first companies. Therefore, it’s an exciting phase in the mobile performance business and I am excited to build this business at Madhouse.”