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Lukup Media launches on-demand TV service

MUMBAI: Bengaluru-based Lukup Media has launched its on-demand television service powered by a connected device, the Lukup Player.

The Lukup TV service is available in Bengaluru now and will be available across India in phases. It can be accessed online as well as in retail stores.

The Lukup TV service aims to deliver a large number of TV channels in addition to those available on cable and direct-to-home (DTH) platforms. These additional TV channels will have content from multiple genres including movies, shows, lifestyle and sports.

Using the Lukup Player, users will also be able to stream content on more than one screen or device – TV screens, tablets, mobile phones, wireless speakers – at any one time.

The service includes unlimited recording capacity starting from 500 GB, which can be upgraded without limit. Users can also download content on their mobile devices, which they can access offline. With no minimum monthly subscription charges, users can pay per view.

Lukup Media CEO Kallol Borah said, “Our TV service is designed to meet the requirements of changing lifestyles and consumer behaviour where more and more people want their entertainment when they have time, on a device of their choice and even when they are travelling and away from home. We also want to bring content and channels not available to viewers in India currently and broaden their choice of content substantially.”

Lukup Media CFO Harsha Mutt elaborated, “The television and broadcast industry in India needs an overhaul since customers desire experiential content on a device of their choice, at a time of their liking. To cater to this demand, we are meticulously putting together an elaborate network for delivering content to our customers through an over the top (OTT) TV service. With exclusive content, movies and TV shows available on our video-on-demand platform, we aim to make life easier for our customers, inspiring them to celebrate their joie-de-vivre. Our association with various content providers is a significant step forward in this direction.”

Lukup Media partners with companies for content and product distribution. The company is also looking at interactive service providers such as shopping, education and gaming. It is looking at product distribution opportunities in partnership with broadband and mobile service providers, and high street retail chains.

Lukup Media had recently entered into a partnership with Warner Bros. Digital Distribution through which the studio’s movies will be offered to viewers via an on-demand TV channel powered by a new product called the Lukup Player.

Users will have access to more than 200 films and TV series from the Warner Bros. library including the newly released movies such as ‘Gravity’ and ‘The Hobbit: The Desolation of Smaug’. There is also a selection of new releases, catalogue titles and popular TV series.