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Lionsgate, Univision to launch Spanish-language premium movie streaming service
MUMBAI: Lionsgate and Univision, a media company for Hispanic America, are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the US.
Launching early next year with a deep line-up of titles, this is the first premium SVOD movie service designed specifically for the tens of millions of Spanish-speaking and bilingual Hispanic consumers in the US.
The announcement was made by UCI president, CEO Randy Falco and Lionsgate CEO Jon Feltheimer.
The service will include Spanish-language box office hits spanning the comedy, family, kids, horror and drama genres and current titles from across the Spanish-speaking world, with many available on the same date as their theatrical release in Latin American markets. It will also encompass titles from Lionsgate’s joint venture with Televisa, Pantelion Films, and Hollywood films from Lionsgate’s 16,000-title library and other catalogues dubbed into Spanish.
Pantelion Films, the first major Hollywood Latino studio, has rights to more than 70% of the top-grossing films from Mexico over the past five years, including such blockbusters as ‘Instructions Not Included’, the highest-grossing Spanish-language film ever released in the US, the animated ‘Un Gallo Con Muchos Huevos’, and the breakout comedy ‘No Manches Frida’, which opened recently with the highest per screen average of any US release.
The service is positioned to become the leading Spanish-language premium movie offering in the US. The venture will capitalise on the marketing and distribution expertise of Univision, which will offer the new service to cable and satellite operators individually as well as in tandem with its own Univision Now, a subscription service for its broadcast networks Univision and UniMas. Univision will also license titles from its classic Latino cinema library to the new service.
“Our premium movie service checks all the boxes for success – a world-class partner in Univision, films from the Pantelion brand that has great equity among Spanish-speaking audiences, strong management, terrific intellectual property and a well-defined market opportunity. This new service has all the ingredients to be the leading premium movie channel for Hispanic audiences in the US as well as a great addition to our growing portfolio of SVOD services,” said Feltheimer.
“Hispanic movie-goers are one of the fastest-growing segments of the entertainment business today, and this platform offers a unique value proposition combining premium content, advanced technology and tremendous accessibility. We’re pleased to bring our marketing and distribution experience to an exciting new service driven by current and classic Spanish-language films and Hollywood favorites that will resonate with our audience. Univision’s experience and vast reach coupled with Lionsgate’s and Pantelion Films’ successful track record demonstrate the tremendous opportunity of the Spanish-language movie audience in the US,” said Falco.