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Liberty Global, Discovery renew long-term distribution partnership for Europe
MUMBAI: Liberty Global and US infotainment, sports and lifestyle broadcaster Discovery have announced a long-term, comprehensive renewal of their distribution agreement.
The deal guarantees delivery of Discovery’s full portfolio of fan-favourite networks, including flagships Discovery Channel, TLC, ID and Eurosport, to Liberty Global customers across its 12 European countries: Austria, Belgium, Czech Republic, Germany, Hungary, Ireland, Poland, Romania, Netherlands, Slovakia, Switzerland and the United Kingdom.
The deal also includes digital rights, ensuring passionate fans can access their favourite networks and shows on multiple screens, in and out of the home, through Liberty Global’s broadband companies, which include UPC, Virgin Media, Ziggo, Telenet and Unitymedia.
“Discovery is the leader in premium and provocative real-world entertainment through our loved brands that engage and entertain passionate communities across the globe. From world-class sporting events like the Olympic Games, Grand Slam Tennis, and important local sports to globally popular shows like ‘Gold Rush’, ‘Cake Boss’ and ‘Shark Week’, this new deal strengthens our great partnership with Liberty Global and provides their customers with more premium content from Discovery’s networks and brands, across more screens than ever before,” said Discovery Networks International president, CEO JB Perrette.
Liberty Global MD programming Bruce Mann said, “This long-term renewal provides Liberty Global with guaranteed access to Discovery’s broad stable of world-famous brands. With greatly expanded distribution rights, we are well positioned to meet and exceed our customers’ expectations and evolving viewing habits. Meanwhile, the combination of our ever more innovative TV platforms with Discovery’s significant investment in content – including the Olympic Games – provide a framework for further creative opportunities that will drive even more value from the deal.”
As a relatively new player on the global sports stage, Discovery has been consistently investing in sports that are more premium, more exclusive and more locally relevant to passionate fans in markets across Europe. Liberty customers will have access to all of these key sporting events, which include in various markets MotoGP, Bundesliga, Premier League, Grand Slam tennis, and for the first time ever, every moment of the Olympic Games, including a significant number of events and coverage that only will be available on Eurosport.