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Lakmé Fashion Week goes live on Hotstar

MUMBAI: Star’s online streaming platform Hotstar will live-stream India’s biggest fashion extravaganza Lakmé Fashion Week (LFW).

Consequently, fashionistas and style enthusiasts will now be able to enjoy all shows and special events of Lakmé Fashion Week Summer Resort 2016 live only on Hotstar.

Bollywood star Arjun Kapoor will be the celebrity showstopper for Manish Malhotra’s spring summer collection and will be seen in a pairing with Jacqueline Fernandes.

Some of the designers who will set the tone for the upcoming fashion trends through their showcase at the LFW include Manish Malhotra, Rohit Bal, Neeta Lulla, Monisha Jaising, Rahul Mishra, Rajesh Pratap Singh, Pero, Masaba Gupta, Payal Singhal, Nishka Lulla, Nikhil Thampi and Anita Dongre, among others.

Lakmé Fashion Week has always been at the forefront of technology and innovation with many firsts to its credit. Through the partnership with Hotstar, the event aims to provide exclusive front-row coverage to a global audience of fashion enthusiasts.

Hotstar president, head Ajit Mohan said, “Fashionistas all over the country will have front-row tickets to the most glamorous fashion event on the calendar. We are opening the doors to a world that has been available to only the privileged few in the past. This is in line with our objective at Hotstar to create distinctive and extraordinary streaming experiences for our followers, whether in sports, music, fashion or shows.”

An IMG Reliance spokesperson said, “At Lakmé Fashion Week, we intend to democratise fashion and reach out to all parts of India with the latest trends. With Hotstar as our partner, we intend to give a front-row experience to all our viewers online.”